When Alibaba set forth on setting up the world’s largest online marketplace it was doing so in a country without — what most people thought then — the most basic infrastructure required for such an endeavour.
Tag: e-commerce
Jumia, Africa’s first Tech Unicorn, is an e-commerce platform connecting sellers and buyers of various products and services across the continent.
Despite its quick and stunning rise to fame Jumia’s stock suffered a spectacular decline reflecting a lackluster financial performance.
E-commerce firm Jumia will now be liable for the safety and quality of products sold on its platform by third-party merchants. Although Alibaba figured out right from the start that consumer trust is a cornerstone for growth (and offered an
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