field notes
Selected writing tied directly to the work.
Field Notes is GroupMAV's record of what we've seen, heard, and concluded across two decades of China-related work. Sample reports, observations from the field, and short arguments on decisions that come up repeatedly. Everything here comes out of actual engagements.
No market to enter.
A China market entry plan assumed high and growing demand. Fieldwork found the product solved the wrong problem. A Pre-Mortem review of market entry risk.